Funnel Strategy, a successful business growth method, is an effective marketing strategy structured in steps aimed at converting potential customers into loyal customers. This strategy visualises the buying process of customers as a funnel and consists of the following stages:
Awareness: In this stage, potential customers become aware of the existence of your business or product. By using channels such as content marketing, social media, advertising and e-mail, attention-grabbing and valuable information is presented.
Interest: Customers start to show interest in your products or services. Resources such as your website, blogs, e-books, e-books, webinars and email marketing are used to reinforce their interest by meeting customer needs.
Decision: At this stage, potential customers decide to buy your product or service. Channels such as product demos, customer reviews, discount opportunities and guarantees accelerate the purchase decision.
Action: Customers buy your product or service. Payment options, fast delivery and reliable customer service support the purchase process and ensure customer satisfaction.
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